What do YOU use utm fields for? | Community
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A
Anonymous
July 31, 2014
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What do YOU use utm fields for?

  • July 31, 2014
  • 15 replies
  • 3828 views
What various ways are you using UTM fields?

There's a Resource page on linking AdWords into Marketo:
https://community.marketo.com/MarketoResource?id=kA650000000GuyMCAS

It has you create four fields:
  • Campaign Source (utm_source)
  • Campaign Medium (utm_medium)
  • Campaign Term (utm_term)
  • CampaignID (utm_campaign)
Those make sense for AdWords tracking, but... aren't they quite valuable for a heck of a lot of other uses too?

We are just ramping up our Marketo implementation, and at the same time opening a lot of doors for new kinds of tracking (such as leveraging utm fields, which we have been unable to before). So I'd love to hear what others are doing with utm fields, where you're using them, how you're analyzing/organizing them.

I assume you use them whenever you post social links, right? Where else?
Do they get pulled from organic search?
Do they express into Google Analytics?
Do you use additional fields?
I'd love to hear more about any of this.
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Best answer by
EVERYTHING.

Social links, yes. They don't get pulled from Organic Search, Google express it themselves, but it won't tell you the query anymore. They show all UTMs in Analytics. We do add hidden fields to capture the information. 

From the Archives : https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PMGlAAO

15 replies

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A
Anonymous
July 31, 2014
GTM is for managing Javascript & other scripts. You could turn on & off Marketo's Munchkin code for example. Not relevant to this conversation.
A
Anonymous
August 1, 2014
Do you also use utm_content? It's not mentioned in Marketo's docs, but seems like it could come into play with more advanced AdWords campaigns, right?

Also, where do you go to set up custom parameters in Analytics? I assume it's something that makes a link between "sc" and "utm_source" so that Analytics will understand either one to be the source, right? I just am unclear on where that gets set up.

Thanks again for all the great help.
Michelle_Tizian
Michelle_Tizian
Level 10
August 1, 2014

I use the utm_content for the reason below:
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. I also use it when I am unable to track the link clicks on an email that goes to a particular page that changes content on a daily basis.  

I'm not sure about the question below, unless you mean how do you view in Google Analytics the urls that you use parameters with: "

Also, where do you go to set up custom parameters in Analytics? I assume it's something that makes a link between "sc" and "utm_source" so that Analytics will understand either one to be the source, right? I just am unclear on where that gets set up."


 

A
Anonymous
August 1, 2014
Michelle. You're right. I just poked around for 20 minutes and did some searching. I can't find it anywhere. Perhaps it's no longer a function they support. Oh well.
A
Anonymous
August 1, 2014
Thanks for looking, Adam. It was mentioned in that post you linked to as well (in the "best answer"). But that was from 2013.
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