What Deliverability Programs have worked for you? | Community
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A
Anonymous
October 27, 2014
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What Deliverability Programs have worked for you?

  • October 27, 2014
  • 3 replies
  • 2043 views
Hi Community - We're always trying to improve our email deliverability, and I am wondering what programs/processes are working for you? How are you handling email bounces and maintaining a clean database? Thanks!
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Best answer by Josh_Hill13
Michelle,

Definitely use Marketo to manage these automatically. See a few of my posts on this topic:
http://www.slideshare.net/jdavidhill/marketo-email-reputation-management
http://www.slideshare.net/jdavidhill/data-management-in-marketo
http://www.marketingrockstarguides.com/six-principles-data-cleanliness-1566/
  • Invalid to Valid
  • Hard Bounced Management
  • Multiple soft bounce suspension
  • invalid and suspended issues

3 replies

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
October 27, 2014
Michelle,

Definitely use Marketo to manage these automatically. See a few of my posts on this topic:
http://www.slideshare.net/jdavidhill/marketo-email-reputation-management
http://www.slideshare.net/jdavidhill/data-management-in-marketo
http://www.marketingrockstarguides.com/six-principles-data-cleanliness-1566/
  • Invalid to Valid
  • Hard Bounced Management
  • Multiple soft bounce suspension
  • invalid and suspended issues
    A
    Anonymous
    October 27, 2014
    Thanks Josh! Great info!
    Matt_Stone2
    Matt_Stone2
    Level 9
    October 27, 2014
    A few things we do currently:
    1. Make sure you have an email preference center if you don't already
    2. We marketing suspend any lead who has 3 or more soft bounces within 90 days (there's more detail to this, such as bounce reasons, but this is the gist of it)
    3. Delete hard bounced leads after 3 months if no emails have been delivered successfully within that period
    4. Utilize suppression lists
    5. Create an unsubscribe nurture for inactive prospects (e.g. if a lead has done no activity in X amount of time, they get added to an engagement program with X amount of emails to try and get them to interact. One of the last emails is a very blunt "do you want to continue receiving emails, yes or no?" and the final one lets them know they're being removed) -- this one also has some extra conditions, but it's a good way to churn out people who aren't doing anything
       
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