What consitutes "blocked from emails?" | Community
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September 16, 2015
Question

What consitutes "blocked from emails?"

  • September 16, 2015
  • 3 replies
  • 11103 views

When setting up a batch campaign, I made sure to put in the smart list filters: 1) Marketing Suspended = False, 2) Black Listed = False, and 3) Email Address = Not Empty. But, when I schedule it, it still shows a pretty significant number in the "around XX leads are blocked from emails."

What other filters is marketo using to constitute an email is "blocked" from receiving emails?

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3 replies

Kenny_Elkington
Adobe Employee
Adobe Employee
September 16, 2015

Email Invalid, Email Address Empty, Unsubscribed, Marketing Suspended, Black Listed.  You're probably just missing Email invalid.

March 8, 2018

Thanks Kenny !

Justin_Cooperm2
Level 10
September 16, 2015

Also remember that the Email Suspended field is not automatically set back to false after 24 hours, so you are actually eliminating people that would otherwise qualify for the mailing. Make sure you use "suspended within last 24 hours" instead.

Level 7
September 17, 2015

I set up a smart list in the Lead Database that I reference as an exclusion. If someone is part of this list, they are blocked.

Any criteria applies:

  • Unsubscribed = true
  • Email Invalid = true
  • Marketing Suspended = true
  • Black Listed = true
  • Email address is empty
  • Email Suspended at - in past 24 hours
September 17, 2015

You might want to consider making that a checkbox instead of referencing it as a smart list in every campaign, because you'll get better smart list performance that way.

Dan_Stevens_
Level 10
September 17, 2015

Hey Kristen, what do you mean "making that a checkbox"?  Making what a checkbox?