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Anonymous
June 8, 2015
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what causes an email address to become invalid

  • June 8, 2015
  • 1 reply
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do email addresses become invalid from soft bounces?  If so, should I have a trigger campaign to change them back to false?

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    Best answer by Josh_Hill13

    Emails become invalid only on certain Hard Bounces or by direct action. I do recommend the following:

    • Hard Bounced x2 = Set to invalid
    • Soft Bounce x 3 = Suspend OR Invalid. I usually suspend for 30 days, then let them try again. If another 3 times, then I invalidate.

    Josh Hill presentations | SlideShare

    1 reply

    Josh_Hill13
    Josh_Hill13Accepted solution
    Level 10
    June 8, 2015

    Emails become invalid only on certain Hard Bounces or by direct action. I do recommend the following:

    • Hard Bounced x2 = Set to invalid
    • Soft Bounce x 3 = Suspend OR Invalid. I usually suspend for 30 days, then let them try again. If another 3 times, then I invalidate.

    Josh Hill presentations | SlideShare

    A
    Anonymous
    June 8, 2015

    I was informed once an email becomes invalid, emails are still delivered to them.  Is this true?  Also, once they become invalid, I should set up a trigger to change it back to false as most are due to soft bounces.  thoughts?

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