What are split choices and how / when do you use them? | Community
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EricaDo4
Level 3
April 1, 2017
Question

What are split choices and how / when do you use them?

  • April 1, 2017
  • 1 reply
  • 1577 views

Unable to find information in the product docs about "split choices" other than a single reference in Understanding Split Campaigns.​

Closest reference relates to split tests, A/B testing.

I'm hoping there's more......

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1 reply

Darrell_Alfons2
Darrell_Alfons2
Level 10
April 2, 2017

Hi Erica,

What are you trying to accomplish?

I don't think there is a lot of documentation on split choice because A/B tests will probably serve most purposes.

But if you wanted to split an audience for example, you could add choices in your flow step. So for Send Email flow step, you can add a choice that says If random sample is 50% then send email A, and  the default choice would be send email B.

I use choices sometimes to send emails based on some criteria, it is an easy way to reduce the number of email smart campaigns you use. So for an event you could use one smart campaign to send a second invitation to those who have not registered (choice B being status is invited) and then the default choice would be send a reminder to attend (in this case you would use another choice A that says status is registered) and default choice would be "do nothing".

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