What are best practices connecting Marketo to Google Analytics? | Community
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Anonymous
April 10, 2014
Question

What are best practices connecting Marketo to Google Analytics?

  • April 10, 2014
  • 1 reply
  • 927 views
I'm trying to figure out the best way for Marketo to work with Google Analytics. I could use both philosophical and techinal advice here, thank you.
Jon
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1 reply

A
Anonymous
April 10, 2014
Technical - You should just have to drop the .js script from google on your landing page template (make sure you're using the multidomain version)

Philosophy - I create a 'master' view that includes all our subdomains along with specific views per subdomain. From there I build out dashboards for views/flow/technology/etc.
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