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msutton
msutton
Level 2
February 15, 2021
Solved

Webinar Platform Recommendations Please

  • February 15, 2021
  • 3 replies
  • 3745 views

We're currently using GoToWebinar and the Marketo integration works well for single events.

 

We're about to launch bi-weekly webinars as a recurring webinar, which isn't supported by the native integration. I looked at bridging the gap with Zapier, but the GTW trigger action handles each webinar as an individual event.

 

I want to avoid having to create a new program or Zap for every instance of a webinar.

 

Any recommendations for a webinar platform that supports recurring events *and* will feed leads into Marketo via some form of integration that isn't shuttling CSV files. 

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Best answer by JessicaMeyers

We also use GoToWebinar for all of our "regular" prospect webinars as well as a recurring series. I've seen lots of people attempt workarounds with various tools for recurring webinars, but unfortunately none work natively of very seamlessly (if at all). Right now our teams compromise is that for any of our "recurring" webinars (ours are weekly) GTW handles all operational communications & we don't do email invites specifically - they get promoted as secondary CTAs and we have a single page where registration lives. 

It is clunky - but we set up a quarter at a time and it tends to work ok! Happy to talk more about our approach if you want help. 

3 replies

T
Adobe Champion
TyronPrAdobe Champion
Adobe Champion
February 16, 2021

We use Zoom for webinars which syncs registered leads to Marketo just like GTW

 

They do have recurring webinar functionality: https://support.zoom.us/hc/en-us/articles/216354763-How-to-Schedule-A-Recurring-Webinar

    msutton
    msuttonAuthor
    Level 2
    February 16, 2021

    Thanks for the tip, @tyronpr . 

     

    Do you happen to know if Zoom recurring webinars will sync with Marketo on an ongoing basis?

     

    If not I can test on my own, but please share if you have direct experience.

    Mike SuttonMarketing Operations | DNSFilter.com
    T
    Adobe Champion
    TyronPrAdobe Champion
    Adobe Champion
    February 17, 2021

    I do not have direct experience using recurring Zoom webinars

     

    I imagine you would want to create a new Marketo program for each instance of a recurring webinar to track the attendants for each instance

    Franky_Ruyssch2
    Franky_Ruyssch2
    Level 4
    February 17, 2021

    I have integrated Zoom in Marketo, and it works perfectly. Registered leads are synced to Marketo, together with the Shows and the no-shows. (All communication is done via Marketo, and is completely switched off in ZOOM).
    Works for 100% in 'normal' cases. The only problem we face is the streaming of video within the Zoom session, that is not working as expected. (I was also wondering how I should handle recurring zoom webinars in Marketo.)

    Franky Ruysschaert
    JessicaMeyers
    JessicaMeyersAccepted solution
    Level 3
    February 17, 2021

    We also use GoToWebinar for all of our "regular" prospect webinars as well as a recurring series. I've seen lots of people attempt workarounds with various tools for recurring webinars, but unfortunately none work natively of very seamlessly (if at all). Right now our teams compromise is that for any of our "recurring" webinars (ours are weekly) GTW handles all operational communications & we don't do email invites specifically - they get promoted as secondary CTAs and we have a single page where registration lives. 

    It is clunky - but we set up a quarter at a time and it tends to work ok! Happy to talk more about our approach if you want help. 

    msutton
    msuttonAuthor
    Level 2
    February 23, 2021

    Thanks, Jessica. This was our conclusion and how we're now handling it as well.

    Mike SuttonMarketing Operations | DNSFilter.com
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