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A
Anonymous
March 23, 2015
Question

WebEx Integration

  • March 23, 2015
  • 4 replies
  • 1568 views
We are trying to host our webinar registration process on our website. Do you have to use a Marketo form in order for your Webex event to integreat with Marketo?
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4 replies

Bruce_Jeffers
Bruce_Jeffers
Level 4
March 23, 2015
No, you can use either -- you can capture registrations with a Marketo form or through the WebEx event center.  The registrations will sync both ways.
Josh_Hill13
Josh_Hill13
Level 10
March 23, 2015
Btw, this is not true for GTW.

Are you sure it works well for Webex? That's not what I've been told in the user guide.
Bruce_Jeffers
Bruce_Jeffers
Level 4
March 23, 2015

Yes, but your question of "works well" is a good point. I should have added more to my first post.

@Michelle M --  Having all leads register through a Marketo form is the better way to do the WebEx integration, to guarantee that you capture everyone in Marketo from the beginning, and to ensure that your Marketo emails and programs execute the best (if that's your goal).

But leads who register for the webinar via another medium will still be synced into Marketo if they attend. So while not required, you could likely miss some leads by not doing registration through a Marketo form.

A
Anonymous
March 24, 2015
Best practice would be to use the Marketo form to register the leads.  This way you can send follow up emails to those who are invited, but not attended, etc.  
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