Web Page Activity - Advanced

Marketo can provide the inferred Company, City, State/Region, Postal Code, Country, Metro Area, and Area Code from the IP address of a webpage visitor.

I haven't used LeadLander, but they cannot infer/know a specific email address from the IP address of a webpage visitor.  I visited their website and discovered that they do provide a list of Jigsaw and LinkedIn contacts based on the Inferred company of the person that visited your website.  Marketo does not do this, but if you are already a Marketo user, it would probably make more sense to contract with these data vendors directly.  In fact, Marketo has a Enrich with Data.com flow action if you are a subscriber to that service (we are).

We ditched LeadLander in favor of web activity (both known and anonymous). 

Marketo does offer something similar to the LinkedIn/Jigsaw lookup when going through Sales Insight:

Suggested resolution - use a combination of internal alerts that fills in inferred information by way of tokens, in conjunction with a subscription of the Web Page Activity report that includes anonymous leads.

Additional question - I built an alert like this for the sole purpose of eliminating Leadlander, but it isn't perfect - see the content at the bottom of this post. There is additional information that our sales team would like to see:

- The specific URL's of web pages visited by the anonymous lead
- The number of web pages visited by the anonymous lead
The above in real-time.

I know that I can get the information I seek from the Web Page Activity report, but that only runs daily, not in real time. Does anyone know how I can get this in the alert? Can I include a token that would send the salesperson (or at least our VP of Marketing, who is copied on the alerts) straight to the activity log in Marketo?

Content of the alert:

Hi {{lead.Lead Owner First Name:default=There}},

An anonymous prospect just visited the website:

Lead Information:

Inferred Company: {{lead.Inferred Company:default=(not available)}}
Inferred Country: {{lead.Inferred Country:default=(not available)}}
Inferred Postal Code: {{lead.Inferred Postal Code:default=(not available)}}
Inferred State: {{lead.Inferred State Region:default=(not available)}}
Inferred City: {{lead.Inferred City:default=(not available)}}
Inferred Area Code: {{lead.Inferred Phone Area Code:default=(not available)}}

Activity Description:

Trigger: {{trigger.trigger name}}
Time: {{system.time}}

I'm currently being forced to look at setting up LeadLander because it doesn't appear that we can get email notifications with the web pages that a visitor viewed in it.    I know how to dig this information out of Marketo, but no way to package it up in a real time alert basis that I've seen.   This really would be a nice addition.