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Anonymous
February 11, 2016
Question

Web Activity Not Tracked with Conversion on iFramed Form

  • February 11, 2016
  • 1 reply
  • 2751 views

We routinely used iFramed Marketo forms on non-Marketo pages created via a separate CMS. All pages created from that CMS contain munchkin code.
In the past, this would successfully record Web Activity for all users who become known by converting on these iFramed forms.
The visitor would browse our munckined pages built via our CMS, and their anonymous activity would be stored.
Upon converting on an iFramed form on a non-Marketo, munchkined page, they would become know, their data would merge and we would begin tracking all web activity associated to them.

Recently it appears the only web activity being tracked is the Marketo LP where the form is embedded, and no other web activity is being recorded on the pages created via our CMS.

We are told that the situation we describe above is impossible, and I can't pull up a record from when it worked because of web activity being archived.

Any ideas on this being possible, and what may have caused it to stop working?

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
February 11, 2016

We are told that the situation we describe above is impossible, and I can't pull up a record from when it worked because of web activity being archived.

Any ideas on this being possible, and what may have caused it to stop working?

Of course it's possible and anyone who said otherwise wasn't thinking it through.

The key is whether the IFRAMEd domain and the non-Marketo domain share a parent registered domain.   That is, www.example.com and pages.example.com share example.com; example.com and pages.example.com also share example.com.  Thus they will, by default, share cookies.  This is age-old browser behavior that works significantly to our advantage when tracking across subdomains.

Now, the question is, "What changed?"  Do you now load the IFRAMEd pages from a domain that has nothing in common with the CMS domain?

Grégoire_Miche2
Grégoire_Miche2
Level 10
February 12, 2016

Additional to Sanford,

The munchkin may have been removed from your CMS pages, for instance when a new page template has been put in place.

With the removal of anonymous leads, testing that the munchkin code really works on a CMS page takes more sophistication : you need to navigate to these pages with a know lead (you own browser for instance) after filling out a form on a Marketo LP IN THE SAME DOMAIN and look into the activity log of this lead whether the web page activities are flowing in.

-Greg

SanfordWhiteman
SanfordWhiteman
Level 10
February 12, 2016

...navigate to these pages with a know lead (you own browser for instance) after filling out a form on a Marketo LP IN THE SAME DOMAIN and look into the activity log of this lead whether the web page activities are flowing in.

You can use the WPA report with Source=Anonymous. 

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