We receive more Facebook clicks than any of our other social media sites...

Yes, Facebook has a lot more subscribers than any other network so it makes sense that you will receive more clicks from that channel.

Depending on your industry, people may use their Facebook for professional reasons more often than other networks.

Hi Sara, great question that many marketers have when trying to analyze gaps in their social media click-through rate. What kind of content are you promoting? Also, what other social platforms are you using?

For us, we see similar gaps. Our company provides a B2B, social media demand generation tool that helps you engage and quantify your social leads on Twitter and LinkedIn. Because of the nature of our product, about 87% of our web traffic comes from Twitter. So, our product could be a potential solution to fill that gap on Twitter, which we found to be the optimal social platform for reaching professionals and influencers. As for Facebook, well, we are trying to figure out ways to leverage that platform ourselves. Check it out for yourself on our launchpoint page and let me know if you think this might be a possible direction you want to steer towards. If you have any questions you can email me at kat@socedo.com. launchpoint.marketo.com/socedo-inc/1569-socedo/