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Tom_Kerlin2
Level 7
December 10, 2015
Question

Wait Time to Send Confirmation Email

  • December 10, 2015
  • 3 replies
  • 2850 views

Hi everyone,

In the workflow of my registration confirmation child campaign, there is a step saying wait 3 minutes to send registration confirmation email.  I would like to know what a best practice is regarding this flow step.  Not sure if 3 minutes is too long to send email, or if that time is needed for Marketo to properly deploy.

I appreciate your feedback on this. 

Thanks, Tom

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3 replies

Andy_Varshneya1
Andy_Varshneya1
Level 7
December 10, 2015

Hi Tom,

It all depends on what content you have in your confirmation email. If the email does not depend on other triggers running as well, you can send it right away. However, if you have additional trigger campaigns that need to run first (i.e. Lead is created, then synced to SFDC and assigned to a lead owner, and then the email is sent using tokens such as {{lead.Lead Owner Email Address}}), then you should wait 1-2 minutes first to allow the sync to take place and all the fields to be updated first.

    Raul_Cano2
    Raul_Cano2
    Level 2
    December 10, 2015

    Hi Tom,

    Our trigger campaign is set to send the confirmation email right away. In general, the wait step would be needed if there are other workflows that trigger off the form fillout that may be needed before the email goes out. Otherwise you would run into a race condition when the email is sent.

    Raul

      Chris_Saporito
      Chris_Saporito
      Level 7
      December 10, 2015

      I agree, we typically send right away. If we have any additional actions in the flow step we will add a wait step to give that information time to sync to Salesforce.

      T
      Tom_Kerlin2Author
      Level 7
      December 10, 2015

      Hi Chris,

      Thanks for reply.  We have a 3 minute wait time because we're syncing with GoToWebinar but not sure how long it takes for API to exchange information between systems.

      Tom Kerlin
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