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A
Anonymous
March 20, 2014
Question

Wait Step in Basic Nuture

  • March 20, 2014
  • 4 replies
  • 1076 views
Hello All,

I am creating a simple 3-5 touch nurture for SEM leads, with one asset per email.

I was curious if there were any best practices regarding the wait times in between each email sent?

Thanks,
David
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4 replies

A
Anonymous
March 20, 2014
2-3 weeks are generally the more common timeframes I see people using, but a lot of that depends on the length of your sales cycle as well. If you're B2C, could be shorter. Long B2B could be longer.
A
Anonymous
March 20, 2014
Thanks for the feedback Marcus. We are B2B and in the Appointment Setting/Lead Generation business.
A
Anonymous
March 20, 2014
Ditto what Marcus said. I've found 2-4 weeks works best in the early stages.
A
Anonymous
March 20, 2014
This is one of those classic things you probably want to test. I know many people wait up-to-three weeks, but I am old school guy (I grew up when follow up campaigns were handled vis direct snail mail) and I usally do a follow up email a week later since most resposnes from your intiial email will come in the first 48 hours or so. Can't overstate the importance of testing this out and as your user base diversifies you might see different responses based on segment.

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