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A
Anonymous
March 2, 2016
Question

Wait Step Date Token in Smart Campaign

  • March 2, 2016
  • 1 reply
  • 3083 views

Hi, I have a question about the date token functionality in a wait step. We want to send leads a series of auto emails after a lead was created. I set up a smart campaign using the date token wait step based on the lead created date. Somehow the wait step did not work properly and I'm not sure why.


Here is the flow that I am using in my test smart campaign:

For the test campaign, my test lead was created 1 day ago at 11:30 am. When I ran this campaign earlier today, I was expecting to receive the first email at 1:00 and the second email at 3:00. However, both emails were triggered automatically once I activated the campaign around 12:30.

Not sure what the problem is. Has anyone else had trouble with a wait step that using a date token? Thanks!


Carly

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1 reply

A
Anonymous
March 2, 2016

What you want to do is for the second wait just wait 2 hours, don't to time everything out from the date created.

A
Anonymous
March 2, 2016

Hi Jamie Lewis​

Yes so we have used the duration wait step before and it always works. I'm still confused why that created date token did not work for the email send.

Also the reason why I am am thinking of using the lead created date is that we may be running this campaign as a batch campaign, so if the campaign only runs once a day (and most likely at night), we want to make sure the leads receive that first email at the right time.

Josh_Hill13
Josh_Hill13
Level 10
March 3, 2016

Please review

Use a Date Token in a Wait Flow Action - Marketo Docs - Product Docs

You can only use this in Trigger campaigns and you may be using it wrong. I suggest using a regular Date, rather than Date Time.

But anyway, you can just say that if the Lead is Created and enters the flow immediately, why do you need Created Date anyway? Just use 1 day, end on 1pm, then Wait 2 hours. This is what Jamie suggests.

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