Visited Web Page Activity Not Logged when Email Clicked | Community
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A
Anonymous
June 6, 2016
Question

Visited Web Page Activity Not Logged when Email Clicked

  • June 6, 2016
  • 8 replies
  • 5922 views

An email was sent out on Friday and a lot of people responded by clicking a link in the email that took them to this Marketo landing page:

pages.usablenet.com/WC2016-05MobilePlaybook_RegistrationLP.html

The clicked link was logged successfully in each activity log. However, the Visited Webpage activity is not logged for the individual lead. This seems to be happening for leads that were not cookied and known prior to the email blast. Is there some timing thing that is happening here? Shouldn't leads that click the email become known and have the web activity for visited page logged? Any idea if this has to do with the undated Munchkin functionality?

Any insights appreciated.

Thanks,

Sheila

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8 replies

Robb_Barrett
Robb_Barrett
Level 10
June 6, 2016

Is the web page a Marketo LP or external?

If external, do you have Munchkin enabled?  Did you put in your Munchkin tracking code?

Send the LP link if you want a deeper dive explanation.

Robb Barrett
A
Anonymous
June 6, 2016

The LP is listed above. Landing page is a Marketo LP.

Jenn_DiMaria2
Jenn_DiMaria2
Level 10
June 6, 2016

Have you tried creating a Smart List with the "Visited Web Page" filter to see if anyone shows up there? Might be a long shot, but I'd check that just in case.

A
Anonymous
June 6, 2016

Hi Jennifer, Yes I did use the smart list Visited Web Page filter. They aren't showing up. No surprise since they also don't have the activity in the log... Thanks.

SanfordWhiteman
SanfordWhiteman
Level 10
June 6, 2016

Yes, as long as you have not disabled ​mkt_tok​ (this is non-default option for every link in an email) then a ​Clicked Email ​event will lead to a ​Visited Web Page ​event if the asset loads Munchkin. Make sure someone did not uncheck Include ​mkt_tok.

Munchkin 2.0 relates to anonymous leads, so those changes are not involved here.

A
Anonymous
June 6, 2016

Thanks Sanford. You have confirmed my understanding.

I have verified that the email as Include mkt_tok checked.

The Clicked email event did come through.

The Visited Web Page event did not come through for those leads that weren't known before they clicked the link in the email.

Perhaps something is not right on the Marketo landing page? Link to that is in my original post.

SanfordWhiteman
SanfordWhiteman
Level 10
June 6, 2016

Please send me (sandy@figureone.com) a copy of the email (not a sample but a real send).

Loren_Posendek
Loren_Posendek
Level 4
June 15, 2016

Hi Sheila - I've been reading through this thread as I recently noticed the same thing you did — a difference in the number of records who "clicked" the link in the email that directs to the landing page versus the number of records who "viewed" the landing page.

I did go through some records to find that the activity data was as follows: Send Email, Clicked Link, Email Delivered with no "visit webpage" activity. I've read some other threads to learn this is associated to email security software. It does strike me as interesting though that so few records had "visited web page" activity. In my case, the only leads showing in the "visited web page" smart list are leads who actually filled out the form (even though the leads who clicked the link in the email are known). This may be completely accurate/true data, but qualifies under "things that make you go huh?"

Have you noticed if the appropriate activity data has appended to records moving forward?

    A
    Anonymous
    June 15, 2016

    Hi Loren,

    The visited web page does show up for leads that filled out the form that's why initially I was thinking it had something to do with leads not being set to Known after clicking the link. But I do have some that get the visited web page and haven't filled out the form. For these it seems to be leads that are already known. However, that could be a coincidence since it isn't a big sample.

    The other thing that was confusing me is it seemed to be happening much more frequently on emails with A/B tests. Emails with no A/B test had less disparity between the clicked link and visited page. However, the email formatting is different and the content is very different so that could also account for the difference. Next step is to look at replacing the email template being used as that might be causing some of the spam filters too.

    Loren_Posendek
    Loren_Posendek
    Level 4
    June 15, 2016

    Thanks for the reply, Sheila. It sounds like our experiences are similar. What's interesting is that our sample size was smaller than normal, too. So that could account for the discrepancy in the numbers. We'll continue to monitor, but if we find that there's a more a definite solution/reason why it's happening, I'll be sure to share.

    Roxann_McGlump1
    Roxann_McGlump1
    Level 5
    June 15, 2016

    Hi Sheila,

    Did a lot of these no-visit email clicks come from the same organization?  And did the email clicks happen almost immediately on delivery?  If so, the email security software on the recipient servers may be link-testing, "clicking" the links in an automated fashion to confirm where they go, but since this is just an automated test, the page is never opened in a browser and a visit is never logged.  This document discusses this in more detail:  Understanding a Spike in Click Activity

    A
    Anonymous
    June 15, 2016

    Hi Roxanne,
    Thanks so much for the input. It could explain the behavior I'm seeing - especially since the click is immediately on the send. The company has very recently done extensive work to improve deliverability by removing inactive leads and using a 3rd party to identify spam traps and removing them as well. Hopefully this will help.
    Sheila

    Joey_Forcelli1
    Joey_Forcelli1
    Level 4
    July 6, 2016

    Hey Sheila,

    I recently  experienced the same thing you explained above except I was driving clicks to our homepage (munchkin tracking was enabled and firing).  What percentage of your clicks would you say were impacted by this?  We had ~60% of leads that didn't have web activity tracked.

    JF

    A
    Anonymous
    July 6, 2016

    For the particular email that initially got our attention, the percentage was really staggering ~90% showed the click but not the visit. Other ones have been a lower percentage (~30%). The one with the 90% was to a fairly small number of targeted enterprise emails so it isn't totally surprising now that I understand what is happening. The key for me was realizing the clicked link activity was logging immediately after the send email.

    Joey_Forcelli1
    Joey_Forcelli1
    Level 4
    July 11, 2016

    Hey  Sheila,

    Good to know.  For the email I recently deployed it was roughly 55% that weren't tracking.  Going to keep an eye on it.  Have you identified a easy method of gauging how many leads have click activity immediately after the send?

    JF

    Robb_Barrett
    Robb_Barrett
    Level 10
    July 12, 2016

    Did they do anything after the click? if you look at the activity log, is it one click or multiple clicks?

    You could be triggering link-checkers in email clients. These check to see where your links redirect to prior to delivering to end users. Tell tale signs include a flurry of clicks or clicks almost immediately after delivering with no VWP.

    Robb Barrett
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