Visibility on our emails going into Junk? | Community
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Tammy_Chan
Tammy_Chan
Level 3
July 31, 2019
Question

Visibility on our emails going into Junk?

  • July 31, 2019
  • 2 replies
  • 1927 views

Has anyone experienced trying to get more visibility on whether or not their emails are filtering into junk/Spam? Any workflows around this for visibility/improvements?


Thanks!

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    2 replies

    Ellie_Lewis3
    Ellie_Lewis3
    Level 2
    July 31, 2019

    I can't speak to visibility into junk/spam filtering but in regards to deliverability I did come across this recently and thought it was cool to be able to see how many people are marking your emails as spam in their ESP: 

    https://nation.marketo.com/community/product_and_support/blog/2017/06/03/why-don-t-unsubscribe-numbers-match

      Jay_Jiang
      Jay_Jiang
      Level 10
      August 1, 2019

      Basically, seed your lists and check the inboxes which will let you know let you know to an extent if there's anything wrong with your emails. This is because spam filter settings are individualistic to the inbox (don't confuse spam filters and blacklists), e.g. I can set my hotmail inbox to exclusive which will divert all emails to junk spam unless you're in my contacts list. Gmail has the primary and promotions inbox which uses algorithms to sort emails and eventually sorts emails differently after learning your preferences.

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