Variable cadence

Hi ​@CarlosSaavedra ,

Can you confirm how do you want email 2 & 3 to be configured like will you want leads to receive email after 14 days from May 22 (i.e. 5th June) or do you want to send the next email based on the date when a lead opened email + 14 days?

Hi ​@CarlosSaavedra ,

Looking on to the flow i will suggest to have multiple streams based on the lead score i.e. stream for new leads, stream for leads with LS = 5, stream for LS = 10 & steam for LS = 15.

Than you can use transition rules to pull leads into respective streams based on the changes in their LS.

This way you can manage your stream cadence based on your requirement & does not have to worry about sending separate reminders, as leads those will not perform any action will remain the respective stream & on the next cast will receive the reminder email

Hope this helps 😊

Hi ​@CarlosSaavedra,

I would suggest going with nested programs, as they provide much more flexibility for handling engagement-based branching and future scalability.

For example, for Email 1 you could have a single Engagement Program stream (e.g., Stream A) with multiple nested programs underneath it, such as:

* Program A → Email 1
* Program B → Day 14 Email
* Program C → Day 28 Email

You can configure the stream cadence to run biweekly, and then use Smart Campaign choices within each nested program to control the next step based on engagement behavior.

For example, in the Day 14 email campaign:

* If the person opened and clicked Email 1 → Send Email 2
* If the person only opened Email 1 but did not click → Send Email 1 Reminder
* Else → Do nothing

You can follow a similar approach for the Day 28 communication as well.

For Email 3, I think separate streams would work better since the cadences are different. To move people between streams, you can use recurring batch campaigns scheduled about an hour before the engagement cast.

Since open/click activities may take some time to occur, you can evaluate engagement behavior a few days after the previous cast and then move people into the appropriate stream before the next cadence runs.

Another option is to run the cadence daily and use Smart Campaigns to pause/resume people dynamically based on the required waiting period or engagement behavior.