UTM tracking with Querystring | Community
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MariaMarketo
Level 2
August 8, 2021
Question

UTM tracking with Querystring

  • August 8, 2021
  • 1 reply
  • 3716 views

Hi, for a paid campaign, we added UTM's to the Links. So when someone clicks on a Link on the paid add, they are lead to our Landing page to fill in the form. 

We would like to report, how many people have become a lead (converted trough the form on the landing page) through the campaign. 

 

The idea was to set up a smart list with the Filter "Filled Out Form" and add the contraints "Referrer" and "Querysting". In google analytics I see that some have been convertet as a lead, though not in Marketo so the Smart List is most likly not set up right. Any ideas what to change? 

 

 

 

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
August 8, 2021
Is this an embedded form on a non-Marketo page, or is it on a Marketo LP?
    M
    MariaMarketoAuthor
    Level 2
    August 9, 2021

    They are non-Marketo Landing Pages

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    August 9, 2021
    They are non-Marketo Landing Pages

    If so, you can only use the Referrer field. That’s why your logic isn’t working.

     

    With an embedded form, the entire URL of the form the page is the Referrer. You don’t use Query String.

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