UTM Reports & Tracking w/ Associated Programs (example included) | Community
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J
jspain
Level 2
November 8, 2022
Question

UTM Reports & Tracking w/ Associated Programs (example included)

  • November 8, 2022
  • 1 reply
  • 1551 views

 Hi all,

I am looking for the best way to report on UTMs in marketo. We have utm fields created (utm_source, utm_medium, utm_campaign, etc.). Is there a best practice on reporting on UTMs in marketo that includes their associated program? Below, I have included a image of an old, exported report that reads the program, associated utm values, and their program status'. The person who created this left before I joined and unfortunately did not teach anyone how to do this. Does anyone have ideas on how to execute a similar report? 

 

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
November 8, 2022

Are these Program Member Custom Fields? If not, how exactly are you associating a person-level (and thus not many-to-one) field with a program?

 

(Also I doubt this report was automatically generated unless you’re calling the Marketo REST API. More likely it’s a prettied-up combination of other exported reports.)

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