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A
Anonymous
July 21, 2016
Question

UTM parameter missing in report

  • July 21, 2016
  • 3 replies
  • 10250 views

In testing whether a form was properly capturing UTM parameters using hidden fields on the form, I created a mock campaign URL wherein:

Original URL: URL.com/marketo-form-test/?aliId=5940711

utm_source = Twitter

utm_medium = Social

utm_term =  GTS-2016

utm_content = Visit

utm_campaign = Organic

Campaign URL: URL.com&utm_campaign=Organic&utm_medium=Social&utm_source=Twitter&utm_content=Visit&utm_term=GTS-2016

The form is able to successfully capture utm_source (Referrer in Marketo) and utm_medium (Medium) but for some reason utm_campaign (Source) is not being captured. I'm not quite sure why that is. It's just a blank field in the report. 

Also, are there fields in Marketo that can be added to the form (hidden, too) that align to the other utm parameters?

Thanks,

Tim

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3 replies

SydneyMulligan
SydneyMulligan
Level 7
July 21, 2016

Is it because you started your querystring with a & instead of an ?

That might confuse Marketo.

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    July 21, 2016

    Not just Marketo -- standard URL structure requires the ? separating the pathname from the query string!

    M
    MichaelOs3
    Level 3
    February 27, 2017

    I'm very new to Marketo and I'm curious which report I would use to view the UTM submissions?

    Mark_Wallace1
    Mark_Wallace1
    Level 4
    February 28, 2017

    Hi All

    I was about to add a case but noticed this one at the top of the list.

    I have the UTM query parameters missing for some contacts but not others.  All coming from the same place and google url.

    Its reporting original referrer in a selection of ways.

    The google url was used on a Linked in sponsored ad.

    In most cases the UTM parameters are in the query parameters but that wont show in the original referrer field.

    I'm not sure whats going on.

    thanks

    Mark

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