UTM coding in URL following a web visitor?

Forum|Forum|9 years ago
September 21, 2016
3 replies
1847 views

Hey everyone,

We use UTM coding in our URLs to track things like people who click to our site from PPC ads. This works wonderfully in Marketo when the lead goes directly from a PPC ad with a UTM coded URL to a page with a form on it and that UTM code is captured in a hidden form.

However, the problem we (Louie Frank , Cam Conradand I) are running into is... people don't do that all the time! They like to bounce around a bit and then fill out a form. When they do that, we lose the UTM coding and are not able to know that they came from PPC.

Is anyone else facing this issue? How are you solving it? THANK YOU!

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A

Anonymous

You could also use the querystring constraint on visited web page. You can identify the utm using the 'contains' operator and capture the information that way. I have not tried this before but understand it works. I would love to hear back to see if it works for you.

Josh_Hill13

Level 10

There are several threads on this and how to approach the custom javascript to ensure the UTMs are passed properly.

A

Anonymous

Thank you, @Josh Hill . I'll have to search more using the terms you mentioned above.

On an unrelated note, we just hosted our Minneapolis Marketo User Group meeting and our the new users in our area (@Chrissy Johnson) said your content on your website and your responses to these discussions are extremely helpful in getting started. So, a big thank you from up here in Minneapolis!

Jessica_Kao3

Level 7

Hi Sarah,

Here's a post that talks about how to cookie the UTM paramater to address the issue. nation.marketo.com/groups/dallas-user-group/blog/2016/08/04/utm-tracking-marketo-part-deux

Hope this helps.

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