UTM Codes, Single Landing Pages & Campaign Sync | Community
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A
Anonymous
September 28, 2015
Question

UTM Codes, Single Landing Pages & Campaign Sync

  • September 28, 2015
  • 1 reply
  • 5019 views

Hello Marketo Folks!

As always, I value your feedback on so many questions I have as I dig more into Marketo every day, and I have another question/scenario for you all!

We are looking to streamline more of our Marketo and lead generation processes with the following general scenario:

  • Single landing page
  • UTMs created per lead source, all driving to above-mentioned (single) landing page
  • SFDC Campaign Sync turned on
  • Lead Source/Lead Source Detail overwriting turned off / not allowed

We have a general campaign for all website form submissions to be included in - this captures those people coming to our website on their own and filling out a download form. All others (i.e. AdWords, LinkedIn advertising) we would like to go to their own respective campaigns in Marketo and SFDC so that we can track lead attribution more accurately.

Given that we don't allow for overwriting of the Lead Source Detail, and that you can only sync one campaign to one campaign (it can't split), I am concerned that we are going to have leads coming through and defaulting to the main website form submission campaign, lumping everything together into one bucket, rather than separating them out.

Is there a way to get around this to ensure that UTM codes go to their designated campaigns in SFDC? For example, an special step in the associated flow?

Thoughts, opinions, suggestions are welcome as always!

Michelle

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1 reply

Josh_Hill13
Josh_Hill13
Level 10
September 28, 2015

You need to add hidden fields to your form to route leads. I discuss this here with the FT/LT system:

Marketing Attribution Setup ChecklistMarketing Rockstar Guides

Essentially, you want to drop in the most recent value on the form, then let a campaign route the lead based on the most recent value to the right program.

Usually, I want one Program to one SFDC Campaign to one Form+Page on the site. But you can do what you described as long as there is a campaign routing records to the right program. Alternatively, you could have local campaigns listening for the new value and doing the Change Status. That'd be better if you have dozens of campaigns pointing at the same pages.

A
Anonymous
September 28, 2015

Thanks so much for the quick feedback, Josh.

While I don't anticipate dozens of campaigns pointing at the same landing page (although that might happen over time as older campaigns expire), it would be nice to not have so many versions of the same landing page

I'll take a read through your article / guide and then will have some more information to go to my boss with for discussion and implementation.

Thank you!

Michelle

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