UTM codes and landing pages | Community
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A
Anonymous
April 12, 2017
Question

UTM codes and landing pages

  • April 12, 2017
  • 2 replies
  • 3664 views

As I streamline our Marketo processes, I am creating listening programs and using a single landing page for each asset. I am building custom urls with UTM codes for each of my programs (multiple programs using one landing page). I see people are finding the custom urls I build for various programs via search and not going to the original landing page on our website. Please let me know how I can prevent the custom urls from being visible in search. Thanks!

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    2 replies

    A
    Anonymous
    April 12, 2017

    If you have the LP robot(txt) set to index, you cannot say only index some cases of this page. Why not create one indexed(for search) and one not(for your utm tracking)?

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      April 12, 2017

      You should add a <link rel=canonical> header pointing to the undecorated ("primary") URL.

      That's how you ensure that query strings do not create unique search resources.

      A
      Anonymous
      April 12, 2017

      Hey Sanford, using canonical tag(the correct way to do it) wouldn't Sherin's existing pages with utm params still show in search? Or would they disappear as the page gets crawled? Or just lower in search results?

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      April 12, 2017

      Shouldn't appear in search results by themselves at all, but contribute to rank as appropriate. Although as you point out, completely removing the decorated URLs and only indexing the primary URL is another method.

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