using utm parameters as part of a real time personalisation campaign | Community
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AdamNathan
Level 2
April 17, 2018
Question

using utm parameters as part of a real time personalisation campaign

  • April 17, 2018
  • 1 reply
  • 4684 views

Hi anyone and everyone

I have a quick on that i haven't been able to find an answer to.

I'm trying to set up a real time personalisation campaign, which i have managed successfully on a particular web link. However, what i really want is for that segment to only trigger when a certain utm parameter is passed to the browser.

Has anyone managed this before? Or have any advice on how to set the segment up to make it work?

Thanks

Adam

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1 reply

J
Community Advisor
JDNelson1Community Advisor
Community Advisor
April 19, 2018

You can do this 1 of 2 ways.

If you want to target people that have visited a page with a utm parameter either this visit, or a previous visit (specific use-case here as it will look at PAST UTMS too), you can add "Include Pages" from the Behavioral filter in your segment, then simply include the terms such as "source=email" or whatever your particular utms may be.  **I'm curious if you need to add the asterisk wildcard before this parameter -- I'm currently testing this to confirm***

If you want to personalize the page based on that precise visit, then you'd need to add your utm parameters to the actual web campaign. See this doc for more detail:

Adding a Target URL to a Web Campaign - Marketo Docs - Product Documentation

    J
    Community Advisor
    JDNelson1Community Advisor
    Community Advisor
    April 19, 2018

    Confirmed you ​do not need the asterisk to make this works.

    Yanir_Calisar2
    Yanir_Calisar2
    Level 2
    April 21, 2018

    Unless they changed it recently - you do need asterisks (before and after) to make sure it would match whenever your parameter exists in the url.

    *source=email*     === anywhere in the url

    *source=email      === only at the end of the url

    source=email*      === only at the beginning of the url

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