Using trigger campaign to turn a bounced email into an oppotunity | Community
Skip to main content
March 18, 2013
Duplicate

Using trigger campaign to turn a bounced email into an oppotunity

  • March 18, 2013
  • 4 replies
  • 1897 views
From our experience a bigger problem is missing emails!!

Let's create a trigger campaign that sends a alert email to lead owner or telesales team each time and email hardbounces.

This process can be added to any program that sends email

– It will allow you to detect hard bounces when a campaign runs and send automated alerts to telesales or lead owner with lead information for email re-qualification.
 
 Advantages:
  • Data cleansing – updating email instead of losing it
  • Get the name of a potential new decision maker – database enrichment
  • Detect new opportunity – Lead generation
  • Improve email campaigns quality : better KPI, reputation improvement
It really works :)
Regards
Bryce BODIN

4 replies

Josh_Hill13
Level 10
March 18, 2013
Sounds like you can do that now with the existing capability. This is best posted in the sharing discussion section.
March 18, 2013
OWW OK .... actually I've already implemented this ... 
Sorry I'm new to Marketo Community :)
May 28, 2013
I am interested to know how you set up your smart campaign. What was your Smart List and Flow?

I am new to Marketo and still learning :)
February 24, 2020
No text available