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A
Anonymous
October 27, 2014
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Using Tokens in Subject Lines

  • October 27, 2014
  • 5 replies
  • 3720 views
Hey guys, 

Marketo Newbie here and I just want to make sure it's okay to use tokens in the email subject lines!? When I link the Sample to a lead it seems to work fine... I just want to verify that it will work before sending any emails out useing Tokens in All 3 of the Sections (Send From Email, Name, and subject lines) 

Thanks!
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    Best answer by Dory_Viscoglio
    Hey Stephen, yup! They will work :)

    5 replies

    Dory_Viscoglio
    Dory_ViscoglioAccepted solution
    Level 10
    October 27, 2014
    Hey Stephen, yup! They will work :)
    A
    Anonymous
    October 27, 2014
    Okay, Thanks :) I didn’t think it would be a problem. Any best practices in regards to using tokens?? 
    Dory_Viscoglio
    Dory_Viscoglio
    Level 10
    October 27, 2014
    Test, Test, Test! And not just on what works best, but also to make sure that the tokens are inserted properly. Here's a screenshot of an email I got from LeadMD this morning...

    A
    Anonymous
    October 27, 2014
    Hello Stephen,

    Yes, you can use my.tokens or lead. tokens in the From Email, From Name,  Reply-To and Subject line places. However, if you use tokens in the subject line, it makes the sales team unable to fully see the email Subject Line in Sales Insight for SFDC since tokens are not rendered through to the plugin. This is a more advanced feature and lives in SFDC and may not be an issue at this time depending on your use of Sales Insight.

    Hope that helps!

    Ericka
    A
    Anonymous
    October 27, 2014
    Ericka, 

    Thanks for the "insight" pun funny intended... :) And it did make sense. 
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