Using tokens in Email template's HTML code? | Community
Skip to main content
N
Nate_Oosterhous
Level 7
April 30, 2015
Solved

Using tokens in Email template's HTML code?

  • April 30, 2015
  • 5 replies
  • 5763 views
We have a custom email templates in Design Studio and I am wondering if it is possible to add tokens in the code?  For example, in most of our email templates we have a "Email a Sales Rep" mailto link in the footer.  We would like to create a token of some sort so then we only have to change that token instead of going in and editing each email template.  How and what is the best way to accomplish such a thing?

 
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Jamie_Rodger

The templates that you download from templates.marketo.com often have them in place already. It will work with a system token (glossary here: https://community.marketo.com/MarketoArticle?id=kA050000000LBvaCAG). If you are using a program token (my.token) then you need to make sure every program you use the email template in has the my.token already created in it. 

At the summit, one of the Champions showed you can ensure this through creating the token on a folder that houses your email programs. Creates a token hierarchy or something. Not sure of the terminology but I was just testing it and it seemed to work. They may post the video or pp deck.

5 replies

Jamie_Rodger
Jamie_RodgerAccepted solution
Level 3
April 30, 2015

The templates that you download from templates.marketo.com often have them in place already. It will work with a system token (glossary here: https://community.marketo.com/MarketoArticle?id=kA050000000LBvaCAG). If you are using a program token (my.token) then you need to make sure every program you use the email template in has the my.token already created in it. 

At the summit, one of the Champions showed you can ensure this through creating the token on a folder that houses your email programs. Creates a token hierarchy or something. Not sure of the terminology but I was just testing it and it seemed to work. They may post the video or pp deck.

N
Nate_OosterhousAuthor
Level 7
April 30, 2015
Hi Jamie,

The link you provided is a dead link.  I searched for system token on the community and they only list off:
  • {{system.date}}
  • {{system.time}}
  • {{system.dateTime}}
  • {{system.forwardToFriendLink}}
  • {{system.unsubscribeLink}}
  • {{system.viewAsWebpageLink}}
None of these will work for the link I need to set.  Is there anyway to create my own system token or is my only option program tokens?
Jamie_Rodger
Jamie_Rodger
Level 3
April 30, 2015
https://community.marketo.com/MarketoArticle?id=kA050000000LBvaCAG
Sorry I had a bracket on the end of the other link.

I would just create a folder called Universal and stick all your other folders and programs under that. Create the my.token on that folder and it should roll down to all your new programs.
N
Nate_OosterhousAuthor
Level 7
April 30, 2015
Thank you Jamie for your help.  
A
Anonymous
April 30, 2015
Also, try out using Rich Text tokens. You can edit the body copy of various sales emails via the Tokens tab.
Terms & ConditionsAccessibility statement

Loading footer...