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A
Anonymous
July 24, 2013
Question

Using the BrightTalk connector for channel subscription management

  • July 24, 2013
  • 1 reply
  • 697 views
I have set up the BrightTalk connector for our Marketo instance, but it seems like it is only useful per each webinar event and not on a regular basis to auto import channel subscribers. Daily we have an influx of webinar channel subscribers but they do not necessarily watch a particular recorded webinar of ours - they may have downloaded a whitepaper or other content we host on our channel. So the question is, can I have these channel subscribers auto imported to Marketo if they do not apply to a specific webinar event I have previously set up in Marketo?
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1 reply

A
Anonymous
July 24, 2013
Hi Jackie,

In order to import them into Marketo, the webinar will have to be associated to a Marketo program.  So each piece of content wil have to be associated to an event in Marketo.

Thanks,
Cheryl
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