Using Programs in Engagement Programs instead of Emails? | Community
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A
Anonymous
January 14, 2014
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Using Programs in Engagement Programs instead of Emails?

  • January 14, 2014
  • 12 replies
  • 2343 views
I'm using programs within engagement programs instead of emails. But I have the feeling the engagement score is low. Does anyone also use programs instead of emails? Maybe we can compare results.
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Remember that the score is calculated differently when using programs.  We calculate based on the success metric, so you must be sure to use the program statuses to establish membership and success.

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Dan_Stevens_
Dan_Stevens_
Level 10
February 6, 2014
I guess I'm a bit frustrated by the inability of the CEE to assign a complex engagement score based on "traditional email performance metrics plus program success metrics" (this statement is taken directly from one of Marketo's own ebooks).  I'd love to see that advanced level of insight built into the engagement score when Marketo programs are part of the streams (instead of just emails - which already have that advanced level of insight).
    A
    Anonymous
    February 6, 2014
    I'm not sure, but I think there's some nice technology behind the Engagement Scores, mostly focussed on using the emails directly. And they only got it kind of working for using programs (e.g. the numbers of the different graphs on the dashboard don't match with each other). But this is something they will probably fix in a new release. And for me all that matters is that the numbers match, else my marketers won't trust the data. And when they trust the data we can start benchmarking.
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