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A
Anonymous
April 4, 2014
Question

Using Marketo for Paid Search Tracking

  • April 4, 2014
  • 2 replies
  • 1146 views
I would like to create a paid search campaign that drives to our website. Is there a way in Marketo to create a URL that is not driving to a Marketo created landing page? I want to drive to my site from a paid ad but be able to append tracking ids onto it. Anyone have any suggestions? 
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2 replies

A
Anonymous
April 4, 2014
You can add your tracking codes to any url. I think alot of orgs just stick with Google's UTM codes and build those out in Marketo too. That way you can trackin in Marketo and in google analytics. - Jeff
Josh_Hill13
Josh_Hill13
Level 10
April 4, 2014
You can add munchkin code to non marketo LPs. If you're using a non marketo form, you will need to ensure your form or tracking code is properly stamping the lead with the data and sending it back to Marketo.
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