Using email progression statuses within a trade show channel | Community
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November 12, 2013
Question

Using email progression statuses within a trade show channel

  • November 12, 2013
  • 4 replies
  • 1064 views
Hi,

After a trade show we send "thank you for stopping by emails". The email is defined as a local asset in the trade show program, so the trigger smart campaigns for opening/clicking email get progression status of the trade show (attended, engaged, etc.) instead of email. How do I change to email progression status (opened, clicked, etc.)?

Thanks,
Adi.
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4 replies

November 12, 2013
Someone can't go backward in a progression status, so since stopped buy the booth" is likely a higher number than "opened email" or "clicked link in email" you would have to add a new status to the tag you are using and change there leads status to that...seems better to create a new program for the post-show outbound campaign as this is a new touch. Doing this will give you both touches in your reporting...
November 12, 2013
We have triggers for Opens/Clicks emails so it is redundant for you to create progression statuses/program statuses to manage this.  I would recommend using one of these email triggers rather than the program stauts, and then you don't have to worry about the fact that they can't move backwards.
November 12, 2013
Thanks for the helpful answers. I guess I should have refined my question.

The campaign is indeed a trigger campaign, but the flow is trying to change status in the corresponding SFDC campaign. I created the SFDC campaign from Marekto, and it inherited the trade show statuses from Marekto.

Thanks,
Adi.
November 12, 2013
Got it...So, if you have the program synced to a Salesforce campaign the flow-steps around Salesforce campaigns will not work if they are in smartcampaigns that are local assets to your program. Move the smart campaign out of your program and it should work as exspectted.