Using Dynamic Content: Snippits vs. Email Editor | Community
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A
Anonymous
July 7, 2014
Question

Using Dynamic Content: Snippits vs. Email Editor

  • July 7, 2014
  • 3 replies
  • 1115 views
I am restructuring my company's weekly newsletter to be more targeted and content-specific. Thus, dynamic content and segmentation will play a huge rule. My question is which way is better to develop the email.

First, I could create snippets for each segment. Second, I could move the body section of the email from static to dynamic right in the email editor, then edit for each segment. I think both are viable options, but wondering if anyone has thoughts on which may be more beneficial.
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3 replies

K
kpara3-2
Level 9
July 7, 2014
Hey Andrew. It's all about what works best for you but I really like using snippets. Depending on the newsletter content you may want to use both - snippets for the content/images/signature blocks that will be consistent weekly by segmentation and then dynamic copy for the different copy each week.
A
Anonymous
July 7, 2014
I would use Snippets if I was using the same content every week. I would use just edited text/dynamic segmentation of the body section if my content was unqiue each week.
A
Anonymous
July 7, 2014
Thanks, great points shared. I think I will continue to use dynamic content/segmentation within the email itself then since it will be changing every week (including associated images). That gives me a bit more control when building out.
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