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Chris_Saporito
Chris_Saporito
Level 7
June 19, 2017
Question

Using Data Value Change Trigger for Campaign Code

  • June 19, 2017
  • 4 replies
  • 2963 views

Hi All,

I set up a triggered campaign to run when the Data Value Changes for Campaign Code for specific values. While testing I can see the data value change in my Activity but it's not triggering the campaign. Is there something caveat with campaign codes that would not allow this to work?

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4 replies

Josh_Hill13
Josh_Hill13
Level 10
June 19, 2017

Would you provide more info on how this data is passed to Marketo?

Remember, DVC may not trigger on net new leads.

    Dory_Viscoglio
    Dory_Viscoglio
    Level 10
    June 19, 2017

    +1 on new records being created not causing a Data Value Change.

    Do you have screenshots of the trigger and the activity on a log? Are there any other filters that are preventing these records from flowing through? I think campaign code is a custom field so any caveats might be limited to your specific instance.. But we definitely need more info to diagnose.

      Justin_Norris1
      Justin_Norris1
      Level 10
      June 19, 2017

      You could also check whether the DVC is actually a new value.

      E..g, if someone fills out the form and the campaign code is the same, the DVC will not actually register as a trigger for the campaign. (Although in that case you wouldn't expect to see it in the activity log as a DVC either).

      Regardless I would agree to check for filters messing with your logic as Dory said or if the lead is first being created you need to do Person Created Trigger + Campaign Code filter to make it work as Josh said. 

        Chris_Saporito
        Chris_SaporitoAuthor
        Level 7
        June 21, 2017

        For new leads I'm using Lead is Created trigger and a filter for the campaign code and that works fine. But for existing leads that we are running digital ads for I thought that I could get away with using DVC for campaign code, shown below. Unfortunately that has not worked in any of my tests.

        Justin_Norris1
        Justin_Norris1
        Level 10
        June 21, 2017

        @Chris Saporito​

        Any filters on that campaign? Qualification rules set to "every time"?

        If you create a lead and manually change the Campaign Code in the lead detail page will it work?

        Also, may sound silly, but check if there is a confusingly similarly-named field that may be actually receiving the DVC. Sometimes that has tripped me up before.

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