Using a sub domain in the email address | Community
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A
Anonymous
June 21, 2016
Question

Using a sub domain in the email address

  • June 21, 2016
  • 1 reply
  • 2086 views

Hello- we are wondering why companies use @email.BrandName.com vs @BrandName.com. do you have any recommendations on what we should use and how we should set it up?

Please let us know your thoughts

-Katie

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1 reply

Josh_Hill13
Josh_Hill13
Level 10
June 21, 2016

Up to you.

Keep in mind that your domain reputation IS NOT separated from your corp email in this case even if you use a different IP for the sub domain. At least, that's what I've been told. So I would discuss this process with your IT team before you finalize anything.

I would make the subdomain something clear like "email" or "news" or "marketing" or "go"

    A
    Anonymous
    June 21, 2016

    Thank you, Josh. I appreciate the input.

    Do you recommend one way or the other? Any benefits that you can think of?

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    June 21, 2016

    Some marketers like to send from a "sales-alike" mailbox (attended, of course) rather than having responses go directly back to sales. By using a subdomain, you alleviate the need to come up with a new left-hand-side of the address.  That is, if the salesperson's real address is katie.katzenberger@example.com, you can simply send from katie.katzenberger@marketing.example.com instead of having to find a similar address that isn't being used.

    Sending from a subdomain also allows you to machine-process responses on another server/service instead of having them go back to your corporate server.

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