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Anonymous
April 3, 2013
Question

Using a function to customize subject lines

  • April 3, 2013
  • 1 reply
  • 602 views
I was just wondering if Marketo allows for customizable subject lines using functions to pull information from a field?

I understand segments can be used in conjunction with snippets and tokens but I'm looking to customize by each individual company name.

Any direction on this would be greatly appreciated!
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1 reply

Josh_Hill13
Josh_Hill13
Level 10
April 4, 2013
You could attempt to do this using a combination of formula fields, tokens, and segmentations.

For instance, if you created a Company Subject Line or My.Token and assigned it using a flow step, then you could pull that in as a token.

You could also generate 20 different emails, 1 for each company, and then run that through a flow/smart list.
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