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September 22, 2014
Question

Updating the Unsubscribe token - system.unsubscribeLink

  • September 22, 2014
  • 4 replies
  • 7569 views
This token leads to a page that does not exist.  Has any one ever updated this before?  Can you please point me in the right direction?
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4 replies

Josh_Hill13
Level 10
September 22, 2014
This is a default that gets generated when you send the email out. It is based on what is in Admin > Email

Marketo has an Email Unsubscribe Page in Design Studio, out of the box. If this has been modified, then it won't work.
December 19, 2016

Hi Josh,

The Unsubscribe page that came out of the box with Marketo was outdated, and we just updated with a new Landing Page. I've updated the URL under Admin>Email, but the {{system.unsubscribeLink}} token needs to be updated and I can't seem to figure out how to do that. Do you know?

September 22, 2014
Thanks for the quick response Josh.

The default unsubscribe message that is in the admin section does not show a link, however it drives to the correct page.  The token -{{system.unsubscribeLink}} - drives to a page on our website that does not exist.  I  was hoping to find an area where I can see the values for all of these system tokens.
November 16, 2015

I've found that Admin > Email shows this code for the unsubscribe token:

<p style="text-align:center;"><font face="Verdana" size=".5">If you no longer wish to receive these emails, click on the following link: <a href="%mkt_opt_out_prefix%UnsubscribePage.html?mkt_unsubscribe=1&mkt_tok=##MKT_TOK##">Unsubscribe</a><br/></font></p>

But I'm not sure how to edit to direct to another page. If you've found an answer, please let me know, since my question is essentially the same.

Thanks!

Grégoire_Miche2
Level 10
November 16, 2015

Hi Jackie,

In fact, you can do almost everything you want here, including replacing it with a simple

<!-- Comment -->

That will just show nothing and you can use directly the {{system.unsubscribeLink}} token as long as there is a Marketo Landing page with this URL : [Your Landing Page Sub-domain]/UnsubscribePage.html

-Greg

September 22, 2014
Relevant help article: https://community.marketo.com/MarketoArticle?id=kA050000000LK6KCAW
Grégoire_Miche2
Level 10
January 25, 2017

Hi Kelly,

Due to the fact that unsubscribe questions are being asked quite often, I wrote this:The complete guide to setting up the unsubscribe link

-Greg