Update the Marketo Event App - make it availaible for Mobile & make the fields editable
The Event Check-in App is a great tool when it comes to following-up quickly after an event.
However, it would be more useful and therefore more used if updates were set to be released with new features, as for example:
- if it was available on mobile phones (and not only on tablets)
- if we could change / add fields to the interface as for example :
- Country : In our instance, people are dispatched to Lead partitions depending on their country. But the field country is not an existing field in the app so the automatic dispatch would not work for new people created thanks to the app, which is unfortunate for an "automation" tool.
- Comments : to make the follow-up more easier and more effective it would be great that the field marketing could add information about leads requests or notes about clients or prospects potential. This would make the qualification process much quicker.
- Opt-in : for GDPR compliance