Unsubscribes from operational email without an unsubscribe link?

Forum|Forum|7 years ago
March 19, 2019
3 replies
3652 views

I just want to verify. Does Marketo add the list-unsubscribe link in the header on operational emails as well? It seems sometimes it's visible in the code on the recipient side and sometimes it is not. But I have a small number of unsubscribes popping up on operational emails that did not contain an unsubscribe link, and this is the only way I can think of that happening?

Marketo

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Jay_Jiang

Level 10

Unsure about whether Marketo adds the list unsub, or it might depend on the client.

However, if a person decides to click on 'Report Spam', no doubt that will get back to Marketo where Marketo will unsubscribe the lead.

SanfordWhiteman

Level 10

Unsure about whether Marketo adds the list unsub, or it might depend on the client.

Marketo adds the header. It's up to the client to offer it as a special button/link.

Jay_Jiang

Level 10

Well actually... from testing, the list-unsubscribe header doesn't appear in operational emails

Gunjan_Batra1

Level 4

Sometime email clients let you unsubscribe even if the Unsub link is not visible on the email body.

SanfordWhiteman

Level 10

That's Jake's question, Gunjan. He knows about the X-List-Unsubscribe header.

Jake_KellerAuthor

Level 2

Solved my own confusion.

List-Unsubscribe is NOT added to operational emails. Most 'unsubscribes' associated there are spam complaints, although there were a number with no details in the unsubscribe action in the activity report, despite it being clearly associated with that specific email, so that's a bit of a mystery.
Simple mistake, cloning an operational email does not carry the operational status unless you manually check the box

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