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C
CarlosBa1
Level 2
March 21, 2019
Question

Unsubscribed from Email Program

  • March 21, 2019
  • 2 replies
  • 4772 views

Hello Communitty

I want to ask is there a way in Marketo to easily set up a program/email blast that has an unsubscribe option, but that unsubscribe will only apply to that specific email/program? Not remove you from all communications from us? I really appreciate if somone can help me with that.

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2 replies

Devraj_Grewal
Devraj_Grewal
Level 10
March 21, 2019

Carlos,

So this looks like a case for a subscription center. Essentially, you offer people the choice to unsubscribe from all of your communication or just components of it (product updates, event invites, etc.). You can find a few ideas here: https://nation.marketo.com/search.jspa?q=subscription%20center

    Karyn_Hill
    Karyn_Hill
    Level 4
    March 28, 2019

    This is what we used and it works marvelously.

    Gunjan_Batra1
    Gunjan_Batra1
    Level 4
    March 21, 2019

    Hi Carlos,

    You can not unsubscribe people from one program. It's all or nothing.

    What you can do is... create a smart campaign to regularly remove people from that program/email blast. Make sure you schedule it run before email blast.

    You should also use campaign smartlist filters to exclude that audience from your campaign.

    If you want to temporarily pause all communications to that user, Marketing suspend them for a month or 2.

    Gunjan

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    March 22, 2019

    You can move someone to Unsubscribed status within a program. That status needs to be manually included in filters, yes, but since we're talking about non-standard, non-global fields anyway, it's a quite simple approach that fits the concept of "Unsubscribed from Program."

    C
    CarlosBa1Author
    Level 2
    March 22, 2019

    Thanks for your comments but is unclear for me the way to do this. How can I set this Program? what action should do the lead in order for be unsubscribed?

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