Unsubscribe without filling an email address field

Forum|Forum|6 years ago
December 4, 2019
3 replies
7167 views

Hi

I'm trying to build an Unsubscribe LP for my organization and I want to have an option for the user to click on unsubscribe button without filling our an email address form

in other words I want the flow to be:

click on link to unsubscribe via email > get in the LP > click on unsubscribe button > get to a confirmation page

is that possible?

Marketo

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Josh_Pickles

Level 5

Hi Avi,

You could have a single Smart Campaign with the "Clicks link in email" trigger looking for a specific unsubscribe link. Once clicked, it automatically unsubscribes a person within the flow - this cuts out a step entirely.

Clicks unsubscribe link in email > Visits unsubscribe confirmation page > Marketo unsubscribes lead

SanfordWhiteman

Level 10

Oooh no, then mail scanners will unsubscribe all your leads.

Josh_Pickles

Level 5

Good point - pre-coffee Josh isn't entirely onto it.

I typically still use a Marketo Form with just Email address and a submit button, then, based off the LP the form is submitted on, rely on Smart Campaigns to determine what subscription setting to opt a lead out of.

SanfordWhiteman

Level 10

You can create a form with no fields, only a button. As long as the person arrives from a tracked Marketo link, their Munchkin session will be associated (i.e. the form will be submitted in the context of their lead). It's more common to show the {{lead.Email Address}} token, though, so the person is given clarity about what's about to happen.