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June 9, 2017
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Unsubscribe Reason "lead unsubscribed from list unsubscribe"

  • June 9, 2017
  • 1 reply
  • 5499 views

Sometimes Marketo automatically unsubscribes people with the reason being "lead unsubscribed from list unsubscribe". Anyone knows what that means?

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Best answer by SanfordWhiteman

It means the lead sent an email to the special list-unsubscribe address that's present in the headers of all outbound Marketo emails. Most likely they didn't compose the email manually, but rather clicked an "Unsubscribe" button provided by their email app.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
June 9, 2017

It means the lead sent an email to the special list-unsubscribe address that's present in the headers of all outbound Marketo emails. Most likely they didn't compose the email manually, but rather clicked an "Unsubscribe" button provided by their email app.

June 9, 2017

Thanks, Sanford!