Unsubscribe on dashboard vs. cliks on the "unsubscribe" link | Community
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A
Anonymous
April 3, 2015
Solved

Unsubscribe on dashboard vs. cliks on the "unsubscribe" link

  • April 3, 2015
  • 4 replies
  • 2344 views
Hi everyone,

I was looking at my unsubscribe stats earlier and I realized something I cannot quite explain : I've been sending a few emails recently, and I noticed that the numbers on the results dashboard for "unsubscribe" don't match the number of people that clicked on the unsubscribe link.

So my question is : what does the dashboard take into account for the "unsubscribe" ?

Thanks
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Best answer by SanfordWhiteman
@Juliette Yes, someone using the X-List-Unsubscribe functionality (presented as a button in Gmail, for instance) won't log a click on the page because all the communications happen over e-mail.

4 replies

A
Anonymous
April 3, 2015
Hey Juliette, do you use the Marketo unsubscribe page, or do you have your own email preferences center? The unsubscribe column is just based on the native unsubscribe page -- so if you use an external preference center you'll want to use a separate smart campaign or smart list to track unsubscribes from a campaign. These reports can't be updated to reflect your custom subscription center either, unfortunately.
A
Anonymous
April 3, 2015
Thanks Dory !

Those discrepancies I understand, however I sometimes find that there are more "unsubscribes" on the dashboard than there are clicks on the unsubscribe link - So maybe I was thinking that it could be from the recipient making it a spam directly in their email client, what do you think ?
SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
April 4, 2015
@Juliette Yes, someone using the X-List-Unsubscribe functionality (presented as a button in Gmail, for instance) won't log a click on the page because all the communications happen over e-mail.
A
Anonymous
April 7, 2015
Thank you Sanford, that's what I thought but I wasn't 100% sure.
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