Unsubscribe Number in Email Performance Report | Community
Skip to main content
M
makiko.hultz
Level 2
April 10, 2017
Question

Unsubscribe Number in Email Performance Report

  • April 10, 2017
  • 2 replies
  • 2302 views

Hello! I created an email performance report for a campaign that we just launched. The total number of unsubscribed is showing as 55 in the report but when I created a smart list for the people who unsubscribed the email, the total number is coming up as 118. Does anyone know why these numbers are not matching up? Any feedback is much appreciated. Thank you!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

Darrell_Alfons2
Darrell_Alfons2
Level 10
April 10, 2017

Hmm try checking these things:

  • Email performance report: setup > time period, set to all time
  • Download the smart list of unsubscribed and check for duplicates, however I'm not sure that the email performance report will pull those out
  • Also, which report did you create first? You should also check any data management programs that may be removing unsubscribes from Marketo (not best practice, but some instances have this setup)
Josh_Hill13
Josh_Hill13
Level 10
April 11, 2017

There is a doc that explains the differences in Smart List (who) vs. Email Perf (what).

Also, the timing will matter. Don't look at these reports until about 72 hours afterwards when most of the data is collected. If you checked 30 min after a Send, it will def change.

Harish_Gupta6
Harish_Gupta6
Level 6
October 24, 2017

Hi All,

Any more details on this issue? I am even facing the same issue.

Thanks

Harish Gupta
Terms & ConditionsAccessibility statement

Loading footer...