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July 10, 2014
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Unsubscribe Link in Marketo Emails

  • July 10, 2014
  • 3 replies
  • 1282 views
Is there a way to change the embedded unsubscribe link on the system Marketo email template?  

I want to have a dynamic unsubscribe link to send users to different unsubscribe pages.
Example: 1.) Someone unsubscribe from a brand and goes to a unique unsubscribe landing page (LP)
2.) Or the unsubscribe LP needs to be in French, based on the user/prior LP

Can anyone indicate if this can be done?

3 replies

July 10, 2014
Agreed. You can definitely switch the generic unsubscribe link in the admin settings under email, but it would be cool to be able to make it a snippet and use segmentations to make the unsubscribe language native. That would be awesome!
July 29, 2014
Here's a help article explaining how to use snippets & segmentation in emails to do exactly what Kristen described.

Cos, if you want to do this in an email template, you can create a template for language you want to support and use the {{system.unsubscribe link}} token described in the help article. (Snippets are not supported in email templates.)
February 7, 2020
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