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A
Anonymous
July 10, 2014
Question

Unsubscribe Link in Marketo Emails

  • July 10, 2014
  • 2 replies
  • 1075 views
Is there a way to change the embedded unsubscribe link on the system Marketo email template?  

I want to have a dynamic unsubscribe link to send users to different unsubscribe pages.
Example: 1.) Someone unsubscribe from a brand and goes to a unique unsubscribe landing page (LP)
2.) Or the unsubscribe LP needs to be in French, based on the user/prior LP

Can anyone indicate if this can be done? 
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2 replies

A
Anonymous
July 10, 2014
Hey Cos,

Yes it can be done. You will need to segment your database so that you can dynamically assign an unsubscribe message, either by brand or language. You will need to create an email and add the snippet at the bottom that references the unsubscribe link. That link can go to a LP that is branded or in the desired language.
Josh_Hill13
Josh_Hill13
Level 10
July 11, 2014

Cos,
 

There are many, many threads on this. You need to build a subscription system and then setup Segments, then do what Jeff says.
http://www.marketingrockstarguides.com/subscription-management-tips-for-marketo-454/

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