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Charlotte_Sault
Charlotte_Sault
Level 1
July 1, 2016
Question

Unsubscribe Landing Page Options

  • July 1, 2016
  • 2 replies
  • 1997 views

Hi everyone,

I am looking to add the element of choice to our "unsubscribe" landing page and be able to track the responses. For example something like this:

We're sad to see you go, are you leaving because:

a. The emails are too frequent

b. The content isn't relevant for me

c. I no longer work in the industry

Is this possible, and if so, how can I create and implement this?

Thanks!

Charlotte

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2 replies

A
Anonymous
July 1, 2016

Hi Charlotte -

This can definitely be done! You'll need to create the applicable fields and insert them into a form. Place that form on your unsubscribe landing page, and voila!

I hope this helps!

Eric

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    July 1, 2016

    Like Eric says, create a field (call it LastOptOutReason or similar) and it to the form as radio buttons. But also check with your legal team about requiring any additional action on the user's part to unsubscribe. You may not be able to require a button to be selected before processing the form (so blank/not specified is the default value in Marketo).

      Josh_Hill13
      Josh_Hill13
      Level 10
      July 1, 2016

      Correct, you may not "force" someone to fill in the survey question. So it cannot be required.

      And check with legal.

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