Unsubscribe form and an operational Email to an unsubscribe

Question

I am planning to send a Thank-you mail to leads for visiting our stand in an exhibition.

I guess that lots of leads would request to unsubscribe mail magazines which would be sent to them after that Thank-you mail.

So I think of making a form to ask them if they want to unsubscribe it or not.

That form will ask an email address.

Here my questions come:

Leads who want unsubscription but gave us different email addresses from ones in our Marketo database. --- Can Marketo pick up those leads then email them? (which says that we will not send mail magazines to this email address anymore but we have another account of yours. Do you wish us to do the same to it?)

Leads who gave us improper email addresses such as ones with a wrong domain. --- Can Marketo pick up those addresses then bounce-mail to sales informing so?

Can anyone help me out on above matters?

Grégoire_Miche2 · Answer

Hi Nodoka,Various issues here :In most countries, you are not obliged to provide an unsubscribe link in an operational email. But you are obliged to do so in a marketing email (your email magazine). Check under Japan's anti-spam laws, but if you are not obliged, do not do it When someones unsubscribes, he/she unsubscribes only for the email address provided. Marketo has no capability to automatically also unsubscribe a second email address from the same person.If someone provides you with an invalid email address, it will hard bounce on first sent. This will be logged into Marketo and you can make that information available to your CRM indeed, so that sales are informed. There are various ways for this and it depends on which CRM you are using.-Greg

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