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October 20, 2017
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Unsubscribe Emails - Does this include operational emails?

  • October 20, 2017
  • 1 reply
  • 1717 views

Hi all,

Just a quick question, when a person is unsubscribed from Marketo, does that mean they are unsubscribed from ALL emails even operational emails? Thanks

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Best answer by LaurenMc16

Hi David,

Operational emails will in fact bypass any Unsubscribe or Marketing Suspended settings on a record. Use sparingly and only for critical/transactional emails.

Lauren

1 reply

LaurenMc16Accepted solution
Level 4
October 20, 2017

Hi David,

Operational emails will in fact bypass any Unsubscribe or Marketing Suspended settings on a record. Use sparingly and only for critical/transactional emails.

Lauren

October 20, 2017

Thank you Lauren, very helpful response!