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A
Anonymous
February 2, 2016
Question

Unsubscribe calculation?

  • February 2, 2016
  • 2 replies
  • 3320 views

How does Marketo calculate the % unscribed number it reports in an email performance report?  Is it delivered to unsubscribed or opened to unsuscribed?

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2 replies

Justin_Cooperm2
Justin_Cooperm2
Level 10
February 2, 2016

Unsubscribes processed / delivered.

Hint: you can hover over the column in the report

J
Julz_James
Level 8
February 3, 2016

Justin in correct, however, I think this calculation only works if you use the standard Marketo Unsubscribe function.  If you use your own custom forms and campaigns then I don't believe this is taking into consideration.  I usually set up a smart list per campaign that shows how many people clicked the link and filled in the unsubscribe form from each email.

Justin_Cooperm2
Justin_Cooperm2
Level 10
February 3, 2016

Follow my guidelines in this post (How to Build an EXTERNAL Subscription Center ) if you want "Unsubscribed" to be recorded correctly if you're using custom forms or unsubscribe experience.

Dory_Viscoglio
Dory_Viscoglio
Level 10
February 3, 2016

Hey Justin, that's a great guide! This may be a stupid question, but if the subscription center is built totally separately does your code create the submit button that we have to be using?

This is a link to my subscription settings​, and I wouldn't be able to change that page -- although I could get our team to add some code if it was helpful. Would your method work for this? Thanks!

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