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alec_haase
alec_haase
Level 2
January 5, 2018
Solved

Unsubscribe affecting link tracking

  • January 5, 2018
  • 3 replies
  • 2753 views

Hey All,

We do not use the Marketo unsubcribe page and have our own unsubscribe page linked in the footer.

Is there a way to have these clicks not count in our performance reports? I do not want to filter out people who did not click that specific link because I still want their sends/delivers/opens.

Thanks

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    Best answer by pavel_plachky

    Hi Alec,

    you can disable tracking of the unsubscribe link in email either in the UI (if it is editable) or by adding the class="mktNoTrack" if the link is coded in email template. It will then not show in reports. You should add ?mkt_unsubscribe=1&mkt_tok=##MKT_TOK## to the end of the link to make sure the person's web session is still tracked, even though the click itself is not.

    Pavel

    3 replies

    keithnyberg
    keithnyberg
    Level 7
    January 9, 2018

    Hey Alec,

    Some ideas:

    • use the Email Link Performance Report to parse out clicks in the email specific to that unsubscribe or any other link in the email
    • build a smart list of clicked link in email, with a constraint that excludes the unsubscribe link
    • build an email report and add the smart list filter "Clicked Link in Email" (select your email) with the constraint "Link is not = (your unsubscribe link)"

    Please elaborate on your question if the recommended solutions do not meet your needs. Let me know if these help!

    pavel_plachky
    pavel_plachkyAccepted solution
    Level 5
    April 6, 2018

    Hi Alec,

    you can disable tracking of the unsubscribe link in email either in the UI (if it is editable) or by adding the class="mktNoTrack" if the link is coded in email template. It will then not show in reports. You should add ?mkt_unsubscribe=1&mkt_tok=##MKT_TOK## to the end of the link to make sure the person's web session is still tracked, even though the click itself is not.

    Pavel

      Grégoire_Miche2
      Grégoire_Miche2
      Level 10
      April 7, 2018

      Everything you need to know is here: The comprehensive guide to setting up the unsubscribe link

      -Greg

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